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    Logos speak volumes of the entity they represent. If you think about a particular company what comes to mind? The logo.

    The two main functions of a logo are to visually communicate what a company does or provides and to create a memorable reference for future encounters.

    We believe a logo is a good indicator of how that company thinks. Does your logo say, “Hey, we care about our company’s image.” Take it to heart. Look at your logo, does it need some work?

    Logos Should

    • Convey credibility
    • Symbolize the business they represent
    • Convey trust
    • Be interesting not distracting
    • Communicate a message
    • Take prominent placement


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